Project Overview
Title: DoomzDNA
Organization: Stoanhedge Investment Fund (Portfolio Venture)
Website: www.doomzdna.com
Timeline: Q3 2024 – Ongoing
Technologies: Patented soft plastic lures, e-commerce platform, affiliate marketing systems
Objective: To scale DoomzDNA, a premium fishing lures and outdoor gear brand, leveraging its patented DoomzDay Turtle lures and e-commerce presence to capture the $50B fishing tackle market while driving economic growth in Opportunity Zones.
Description
DoomzDNA, based in Ona, WV, is a dynamic outdoor brand specializing in innovative fishing lures and gear, including the patented DoomzDay Turtle and Doomz Worms. Its flagship soft plastic lures, like the 3-inch DoomzDay Turtle and 5-inch Senko-style worms, are designed to exploit fish behavior (e.g., bass targeting turtle egg predators), delivering unmatched effectiveness for anglers worldwide. The brand also offers apparel and survival gear, supported by a robust e-commerce platform and affiliate program with a 5% commission rate. Backed by Stoanhedge’s Opportunity Zone Investment Fund, DoomzDNA aims to expand its market share, enhance product lines, and boost local economies, particularly in West Virginia, while delivering strong returns to investors.
Key Features
Patented DoomzDay Turtle: Unique 3-inch soft plastic lure designed to mimic turtles, a natural bass predator, ensuring high catch rates.
Diverse Product Line: Includes 5-inch Senko-style worms (e.g., Black and Silver Raider), apparel (hats, shirts), and survival gear for broad market appeal.
E-Commerce Excellence: User-friendly platform with fast checkout, order tracking, and gift certificate options, driving customer retention.
Affiliate Program: Offers 5% commission to partners, incentivizing grassroots marketing and expanding brand reach.
Opportunity Zone Impact: Manufacturing and distribution in West Virginia leverage tax incentives, supporting local jobs and investor benefits.
Sustainable Materials: Eco-friendly lure production using recyclable soft plastics, appealing to environmentally conscious anglers.
Impact & Vision
Since its Q3 2024 partnership with Stoanhedge, DoomzDNA has achieved 7,892+ social media followers and strong e-commerce traction, with products like the DoomzDay Turtle 5-pack (Copperhead) sold on Amazon and eBay. The brand targets the $50B global fishing tackle market, with projected $10M annual revenue by 2027. Stoanhedge’s investment supports product innovation, marketing, and expansion into new retail channels like Tackle Shack Outdoors and Carolina Bass Co. Future plans include custom lure designs and international distribution, positioning DoomzDNA as a leader in premium fishing gear.
Metrics
7,892+: Social Media Followers
$10M: Projected Annual Revenue by 2027
5%: Affiliate Commission Rate
Investor Opportunity
DoomzDNA taps into the $50B fishing tackle and outdoor gear market, offering a compelling ROI through e-commerce sales, affiliate revenue, and Opportunity Zone tax benefits. With $25M in Stoanhedge funding, the brand is poised for rapid growth, targeting 100,000 annual customers by 2027. Early retail partnerships and positive customer feedback (e.g., “Fish won’t stand a chance!”) signal strong market fit, with a projected 11% IRR over 10 years.